Business Wire, the leading player in the global news distribution, and Vocus, a Nasdaq-listed provider of on-demand software for corporate communications and public relations, have entered into a strategic partnership as per which Business Wire will use a private label version of Vocus’s PRWeb press release distribution platform to provide a search engine optimized (SEO) and social media distribution service.
Content writing for SEO: Communication, not just writing
Content writing for SEO has mushroomed as an industry; however, there is a need for much better quality and greater professionalism. Content writers need to understand that content readability is extremely important to meet the ultimate objectives of SEO and that substance, style and structure as as important attributes of web content writing as they are for offline media content.
The 7 factors to consider for effective directory submissions
Shashikant Shinde writes about the main factors to be considered in selecting and prioritizing the online directories to submit your website to for one-way link building purposes. Better the quality of the directories that you get listed in, greater the chances of getting higher search engine rankings and boosting the ROI of your SEO / SEM efforts.
IAB to define click measurement guidelines to benefit PPC advertisers
The new working group constituted by the Interactive Advertising Bureau (IAB), which will include representatives from all the major media & search engines offering Pay-Per-Click (PPC) performance marketing solutions, will work to create standard definitions and guidelines in the measurement of clicks.
Boosting link popularity with manual directory submissions
Link popularity is crucial for search engine optimization (SEO) and increase in web traffic. Directory listings help in quickly building one way inbound links to a website. Singapore based SEO and search engine marketing company, On Target, helps companies with link building and directory submissions to boost search engine rankings in a perfectly legitimate manner. Outsource directory submissions and link building for a cost effective search engine optimization campaign.
Link building basics for search engine optimization (SEO)
A good link popularity is a very important factor in determining the success of a search engine optimization (SEO) campaign. Shashikant Shinde writes about basic steps to embarking on a successful link building campaign.
Pay per click (PPC) marketing basics for paid search marketing starters
Pay per click (PPC) SEM may seem challenging and too complex to many prospective advertisers. Understanding that the fundamentals to paid search marketing remain the same as that of traditional marketing will not only help in overcoming the resistance to adopt PPC SEM into the marketing mix, but also aid in effectively executing and evaluating campaigns.
Paid online content revenues hit $2 billion: OPA
Spending on entertainment/lifestyle, games, personals' content fuels growth in purchase of paid online content. Still, only 12 percent of web population purchases online content.
Adprecision launches paid search foreign language service
Adprecision Ltd, a search engine technology company, has launched a new service that allows search engine advertisers to automatically create keywords and write unique ad-text in foreign languages
Search Engine Strategies conference debuts in China
Leading conference on search engine marketing and optimization will be held in Nanjing China on March 17-18
Search engine marketers in US, Canada spent $6.5 billion in 2005
Report from Search Engine Marketing Professional Organization (SEMPO) analyses 2005 spend by advertisers; forecasts even greater spend in 2006
Successful search engine marketing: Four 'must dos'
SEM booklet debunks myths and highlights dangerous tricks
Online marketing agency Bloofusion is offering a 36-page guide booklet entitled, "Search Engine Marketing for Decision Makers" that highlights many of the enigmas of search engine marketing.
PR Newswire launches media measurement, evaluation service
Communicators can use MediaSense to evaluate the success of product launches and corporate announcements.
Hitwise introduces keyword suggestion product for SMEs
The service gives search marketers the ability to generate lists of quality keywords for use in their search marketing campaigns.
Search engines, website marketing and Internet marketing come together at WebmasterWorld conference
The Internet marketing conference will be comprised of tracks focused on search engines, affiliates & advertising, and webmasters & e-commerce.
3 tips for great web content
Writing effective web content is all about making it relevant and interact (with the reader), says Jeff Eisenberg on Grokdotcom
Does search engine marketing increase profits for business-to-business marketers?
The ROI for business-to-business Web sites using an organic search engine optimization program can go through the roof, says Paul J. Bruemmer on MarketingProfs.com
Webinar to explore marcomm technologies & trends
Targeted at small to medium enterprises, this webinar will discuss how companies can make the most of emerging trends in marketing technologies and marketing communications
White papers as marketing collateral: Beyond a grey area
Informative, educative and well-written white-papers are effective marketing collateral, says Manoj Aravindakshan of content & marketing processes outsourcing company, On Target Media
'Call to Action': Principles and tactics of conversion rate marketing
Fast, short, compelling websites better convert website browsers to buyers, says new book
Interactive advertising revenues reach $9.6 billion in 2004: IAB
Search, classifieds, display and rich media advertising contrinue to grow.
Industry leaders to present at SIIA's 2005 Content Forum
New content business models and promotion of premium content to be discussion points
Seasonality and SEM Campaigns
Seasonality requires a new bidding strategy, not just a bigger budget, says Fredrick Marckini on Clickz.com
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